UX consultant Jenny Shen

Hi, I’m Jenny. As a global citizen, I believe people around the world deserve an experience that is tailored to them. I bring passion and dedication to my work:

  • Helping global organizations expand into new markets.
  • Guiding businesses to get seriously strategic about UX design.
  • Supporting companies struggling with conversion optimization.

How can I help you?

experience in
30+
industries
users in
28+
countries
projects for
40+
clients

Empowering you to make better products

How do you gain competitive advantage? It starts with understanding what people really want and need. Insights drawn from research. Ideas that create new value.

Through a wide range of services, I help you design experiences that bring users joy and give you an edge in the market.

  • Website and App Localization
  • UX Strategy
  • Design Sprints
  • Product Idea Validation
  • UX/UI Design
  • Training and Workshops
Explore my services

Investing in UX delivers results

Created new business value by innovating in SME segment
Served millions of customers outside of North America
Increased conversion rate by 10% with UX optimization
Launched localized site in new market in 6 weeks
Received more than 1 million membership registrations
Supported expansion leading to 3 mil bookings/year

Neiman Marcus

Expanded into the Japanese market through website localization

As a localization and design consultant, I adapted Neiman’s e-commerce experience for its target market Japan, optimized the mobile UX and designed research questionnaires. The optimized user interfaces and flows are used by millions of customers outside of North America. I also co-developed design systems to ensure visual consistency throughout the site.

View case study
Neiman Marcus Japan Homepage featuring female fashion models
Randstad Direct homepage in French

Randstad

Created new business value through idea validation

By researching customer needs and running lean experiments, I validated an idea for a corporate innovation product called Randstad Direct. The product is currently active in the French market, with 160,000 temporary staff in the database, readily available for engagements. My efforts helped ensure we identified the right problem to solve and laid the foundation for success.

View case study

Crate&Barrel

Expanded into the Singaporean market through app localization

I designed a full-service e-commerce site for Crate&Barrel Singapore. I tailored every aspect of the experience to local preferences. These efforts allowed Crate&Barrel to acquire and convert profitable international customers. I also trained staff on best practices in mobile e-commerce, A/B testing, usability, and user research.

View case study
Crate and Barrel Singapore homepage on mobile screen, home furnishingsCrate and Barrel Singapore homepage on mobile screen, home furnishings

Jenny is a data-driven UX designer who consistently makes decisions based on qualitative and quantitative data.

Jenny helped us conducted user research and interviews to identify blockers, and provided solutions for those UX issues.

I strongly recommend Jenny for any UX and UI projects.

Frank, Founder of Deskbookers

Jenny is very clear in her UX methodologies and design direction. She has in-depth knowledge of UI/UX design which she uses to ensure problems are solved to achieve the best results for both the users and stakeholders.

She is very helpful and collaborative with the team, and is always offering advice and new industry insights.

Jenny’s dedication to her work ensures that the design project is delivered insightfully with all aspects of end users in mind.

Killian, UX/UI Designer at Localised

Talented UI and UX designer having no problems with getting her hands dirty drawing illustrations tailored to the needs of the project, that was my first impression of Jenny.

She is very detail oriented, organised and works hard to meet the needs of all stakeholders be it developers, product owners, marketers or other designers. Truly amazing set of skills to have in your team!

Jan, Senior Frontend Developer at StackState

Jenny has a great passion for technology and user experience, and this reflects in the things she is doing.

Jenny showed lots of dedication and care to our project, always thinking about the people, who we are creating experiences for.

I enjoyed working with her, as I know I can fully trust her skills and personal characteristics.

Nadia, UX Lead at XebiaLabs

Jenny is a top quality UX Designer. Her work is top notch, she takes time to understand your business, and is a great person to deal with.

If you're looking for a high quality designer then I'd recommend getting in touch with Jenny.

Joel, Owner of Joel House Search Media

I had the pleasure of working with Jenny at TravelBird. Jenny is empathetic, data-driven and pragmatic.

She is the perfect hybrid between interaction and visual design, as she is able to translate complex requirements into simple and elegant UI designs. I strongly recommend Jenny for any UX and UI projects.

Ammar, UX Designer at TravelBird

Jenny is a data-driven UX designer who consistently makes decisions based on qualitative and quantitative data.

Jenny helped us conducted user research and interviews to identify blockers, and provided solutions for those UX issues.

I strongly recommend Jenny for any UX and UI projects.

Frank, Founder who recommended UX consultant Jenny Shen
Frank, Founder of Deskbookers

Jenny is very clear in her UX methodologies and design direction. She has in-depth knowledge of UI/UX design which she uses to ensure problems are solved to achieve the best results for both the users and stakeholders.

Jenny’s dedication to her work ensures that the design project is delivered insightfully with all aspects of end users in mind.

Killian, UX/UI Designer who recommended UX consultant Jenny Shen
Killian, UX/UI Designer at Localised
StackState logo

Talented UI and UX designer having no problems with getting her hands dirty drawing illustrations tailored to the needs of the project, that was my first impression of Jenny.

She is very detail oriented, organised and works hard to meet the needs of all stakeholders be it developers, product owners, marketers or other designers. Truly amazing set of skills to have in your team!

Jan, Senior Frontend Developer who recommended UX consultant Jenny Shen
Jan, Senior Frontend Developer at StackState

Jenny showed lots of dedication and care to our project, always thinking about the people, who we are creating experiences for.

I enjoyed working with her, as I know I can fully trust her skills and personal characteristics.

Nadia, UX Lead who recommended UX consultant Jenny Shen
Nadia, UX Lead at XebiaLabs

Jenny is a top quality UX Designer. Her work is top notch, she takes time to understand your business, and is a great person to deal with.

If you're looking for a high quality designer then I'd recommend getting in touch with Jenny.

Joel, Owner who recommended UX consultant Jenny Shen
Joel, Owner of Joel House Search Media

I had the pleasure of working with Jenny at TravelBird. Jenny is empathetic, data-driven and pragmatic.

She is the perfect hybrid between interaction and visual design, as she is able to translate complex requirements into simple and elegant UI designs. I strongly recommend Jenny for any UX and UI projects.

Ammar, UX Designer who recommended UX consultant Jenny Shen
Ammar, UX Designer at TravelBird

Awards and recognition

Finalist in UX category, 2017
Second place, 2017
Netherlands Public Vote Winner, 2017
Top 40 under 40, 2017

Ready to make better products?

Let’s start creating new value for you and your customers.

Contact me