My strategic process

For localisation, UX/UI design, and design sprints my process includes the following:

Strategy Workshop

Every project starts with a strategy workshop to dive deep into your goals, vision, business, and challenges.


I give you a roadmap that breaks down the big idea into actionable steps, milestones and desired outcomes.

UX Research

Next, I gain an in-depth understanding of your customers and market using various UX research methods.

Design Options

Finally, I explore and test lots of design options.

This thoughtful approach helps us create innovative products to engage and delight your users.

Get in touch to discuss your goals.


Expand into new markets

Adapting a product to different markets goes beyond translations. It requires thoughtful consideration of cultural differences and local preferences. It means knowing what features and content makes users feel confident and motivated to buy. Companies that invest in localization see an ROI of $25 for every dollar spent.

Services include:

  • Website Localization
  • App Localization
  • Market Research, including Local Interface Patterns
  • Development of Local User Personas
  • Localized Typography, Visuals, and Layouts
  • Localized Marketing Copy and Terminology
  • Adapting to Local Devices and Screen Sizes
Learn more
Product design with Asian elements on laptopProduct design with Asian elements on mobile
Jenny leading strategy session in conference roomPost-its on wall outlining product design requirements

UX strategy

Define product strategy and validate ideas

To become a market leader and stay ahead, you need a clear vision and foundation for success. Using idea validation techniques, I ensure your product solves the right problem. Recognizing both business and user goals, I scope out the right project requirements. Workshops can be provided on-site or online.

Services include:

  • Product Roadmap
  • Product Market Fit Validation
  • Value Proposition Design
  • Competitive Audit
  • UX Audit
  • Market Research/Analysis
  • Use Cases
  • Customer Journey Mapping
  • Sitemaps and User Flows
  • Rapid Prototyping
Learn more

Design sprints

Save money and reduce risk

Developed at Google Ventures, a design sprint is a 5-day process ideal for answering critical business questions. Through rapid prototyping and testing, we can quickly test a new product and learn what users want without building it all.

Services include:

  • Problem/Opportunity Identification
  • Ideation, Sketching and Storyboarding
  • Rapid Prototyping
  • User Interviews
  • Testing and Validation
Learn more
Post-its outlining business focus, problems and prioritiesWebsite screens with different ways to design product
Laptop screen showing data visualization, various chart designs
Tablet screen showing travel app product designMobile screen showing booking app product design

UX/UI design

Convert more customers and grow your business

Profitable products that win customers are designed with a user-centered mindset. Want to improve your product or bring your next amazing idea to life? Let’s tackle your custom UX project using a research-driven, customer-focused, collaborative process.

Services include:

  • Responsive Web Design
  • Interaction Design
  • Cross-Platform Product Design
  • Design Process Optimization
  • Conversion Rate Optimization
  • Pattern Libraries
  • A/B Testing
  • Sketches and Wireframes
  • User Research
  • Ethnographic Research
  • Stakeholders Interviews
  • User Personas
  • Usability Testing and Surveys
Learn more

Training and workshops

Empower your team to make better products

It happens to the very best of teams. Sometimes you get stuck and need help with decision-making. Or you want fresh ideas and expert guidance. Through interactive workshops and speaking at conferences, I share valuable UX and localization best practices.

Services include:

  • Training for In-House UX Teams
  • Design and Research Workshops
  • Mentorship and Coaching
  • Corporate Training
  • Design Leadership
Learn more
Jenny giving a training to in-house UX teamJenny giving a workshop to in-house UX team

Don’t see the service you’re looking for?

I’m happy to discuss a custom engagement.
Let’s talk

Types of companies I work with include:

  • E-commerce
  • SaaS
  • Food & Beverage
  • Community
  • Loyalty Program
  • Peer-to-Peer
  • Publishing
  • Education
  • Lifestyle
  • Government Services
  • Travel
  • Fashion
  • Housewares/Furniture
  • Health Care
  • Real Estate
  • Broadcast Media
  • Creative Agency
  • Security Software
  • Online Media
  • Non-Profit
  • Two-Sided Marketplace
  • Luxury Goods
  • Beauty & Cosmetics
  • Marketing & Advertising
  • Social Messaging Platform
  • Culture & Arts
  • Human Resources
  • Insurance
  • IT Services
  • Religious Institution

...and the list is growing. Contact me and we’ll see if it’s a good fit.


How much do you charge for your services?

Every project is unique. The price depends on both the nature of the project and the value it brings. Once I have a clear understanding of your project, situation and goals, I can give you a fixed (ballpark) quote.

How long does it take for you to complete a project?

That depends on the project type and how many other clients I’m currently working with. Let’s talk about your needs, and I can provide a timeline and start date.

Do you work remotely or on-site?

Most of my work is done remotely with frequent communication by phone, video chat, email, Slack, Asana, Invision, etc. However, I do consider working on-site for agency assignments and large scale projects. Trainings and workshops are usually delivered on-site.

Where are you based?

I’m currently based in Taiwan and I work with clients all over the globe.

Do you have a team or do you work by yourself?

I work independently but for larger projects I can tap into my network of trusted partners as required.

Do you offer development services?

No, but I’d be happy to put you in touch with a developer or work closely with your in-house developers.